Published: June 4, 2026 • 10:58 PM IST · Updated: June 5, 2026 • 4:45 AM ISTBy TheBriefWire Editorial Team
Key points
Meta has quietly embedded face-recognition technology for its smart glasses into an app downloaded to millions of phones, according to a WIRED analysis of the company's software.
Code discreetly added to Meta’s AI app over multiple updates this year shows that the feature, internally called “NameTag,” identifies people captured by the glasses’ camera and, when activated, alerts the wearer when it recognizes someone.
The discovery of NameTag in the live Meta AI app shows that Meta had begun shipping face-recognition code to users' phones while publicly describing it as something the company was still “thinking through.” In April, Meta said if it were to utilize face recognition, it wouldn't be rolled out without first taking "a very thoughtful approach." But WIRED found that as early as January, core components of the system had been integrated into software distributed to millions of people.