Meta rolls out a new AI creator assistant on Facebook

Key points

• Meta announced on Thursday that it’s introducing a new AI creator assistant on Facebook that will give creators personalized recommendations based on their content style, performance, community, and goals.
• Creators often have to parse through charts and dashboards to understand their performance, but with the new AI assistant, they can get quick answers to questions like “When should I post?” and “What are people saying in my comments?” Since the AI assistant is conversational, they can ask follow-up questions and dig deeper on a topic, like how their audience has shifted over time.
• The answers they receive will be based on their own presence and what they can do differently to improve performance.
• Beyond performance, the AI assistant can help brainstorm ideas for new content by drawing on what’s trending.
• For example, it may suggest using trending audio or creating content around cultural moments.