Will James Bond survive its new owners and a new generation of cinema goers? | The Global Story

Key points· Video

• Casting is finally underway for a new James Bond.
• But why has it taken five years to even begin the search?
• Since Daniel Craig retired as Bond in 2021, there have been reports of a behind-the-scenes David and Goliath battle between the family business which has held creative control of the franchise since the 1960s and its new owners, Amazon.
• It is now up to Jeff Bezos’s tech giant to decide who will play 007 – and how to run the series.
• In an era when Hollywood studios are desperate to eke out every last dollar from movie franchises, can James Bond retain its mystique and appeal to a new generation of cinema goers?