LIV Golf Tries to Survive Without Saudi Billions
LIV Golf is seeking fresh investments as it prepares to cut purses and move away from the huge guaranteed payments that helped it lure some
LIV Golf is seeking fresh investments as it prepares to cut purses and move away from the huge guaranteed payments that helped it lure some of golf’s biggest stars. Author of "LIV or Let Die" Alan Shipnuck is on Bloomberg This Weekend to explain that the league’s future may depend on retaining players including Jon Rahm and Bryson DeChambeau while proving it can attract enough fans and revenue to operate with less financial support from Saudi Arabia.
More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance
Visit for business news & analysis, up-to-the-minute market data, features, profiles and more. Connect with Bloomberg Television on Connect with Bloomberg Business on TikTok Reddit
More from Bloomberg Bloomberg Radio Bloomberg Surveillance Bloomberg Politics Bloomberg Originals Watch more on Bloomberg Technology Bloomberg Originals Bloomberg Quicktake Bloomberg Espanol Bloomberg Podcasts