Bluesky was launched as a Twitter rival — but it's far less popular. Now it's eyeing Reddit for inspiration

Key points

• The BlueSky logo is displayed on a mobile phone screen with its icon in back of it.
• Bluesky, the social media platform that originated within Twitter, rose to prominence as a rival to the network after Elon Musk acquired the company and rebranded it as X.
• But, two years since its launch, the site has around just 10% of X's estimated global users.
• Bluesky's Chief Operating Officer Rose Wang told CNBC that the site saw its future not in rivalling X, but in taking inspiration from the online community forum Reddit.
• "The world is changing rapidly, and we're not trying to build what social used to be and get to parity," Wang told CNBC on the sidelines of SXSW in London on Wednesday.