Europe's biggest software company SAP pauses travel and hiring over AI costs | TheBriefWire
Europe's biggest software company SAP pauses travel and hiring over AI costs
Published 7 August 2026 ยท tech
SAP, Europe's largest tech firm, has halted most travel and hiring. This move supports significant investments in artificial intelligence products and adoption. Only AI-related hiring
SAP, Europe's largest tech firm, has halted most travel and hiring. This move supports significant investments in artificial intelligence products and adoption. Only AI-related hiring and essential customer-facing travel are exempt from these new controls. Other companies are also reassessing their AI spending due to rising costs. SAP aims to prioritize spending on future-proofing its enterprise software offerings.