Published: June 3, 2026 ⢠7:45 PM IST ¡ Updated: June 4, 2026 ⢠9:40 PM ISTBy TheBriefWire Editorial Team
Key points
YouTube has overtaken Netflix in average daily viewing among users around the world, according to analysis that reveals the digital platformâs ever greater media muscle.
A major shift to watching YouTube on television has fuelled a growing rivalry between the worldâs pre-eminent digital and streaming platforms.
âYouTube is not just cat videos any more,â Netflixâs co-chief executive, Ted Sarandos, said recently.
âYouTube is TV.â Average daily usage per YouTube account rose from 87.2 minutes in 2024 to 99.1 in 2025, according to analysis conducted by the Digital i agency across 20 international markets.
The figure for Netflix dropped from 100.5 to 93.4 minutes.