Who wove your handloom sari? In Telangana’s Yadadri Bhuvanagiri, the answer is a QR scan away
Bought a handloom product and curious about the hands that wove it? In Telangana’s Yadadri Bhuvanagiri district, the answer could now be just a QR
Bought a handloom product and curious about the hands that wove it? In Telangana’s Yadadri Bhuvanagiri district, the answer could now be just a QR scan away. The district administration has introduced a QR code-based authentication system for handloom products that will allow consumers to access details about the individual weaver behind a product. The initiative is aimed at establishing the authenticity of handloom products while giving individual weavers greater recognition and visibility. The system, developed by Jupitex AI, was unveiled during the Handloom Day 2026 celebrations in Bhongir on Friday.
Scanning the QR code will take consumers beyond simply identifying a handloom product. They will be able to see details, including the weaver’s name and address, geo-tag number and information about the warp and weft used to make the product. The QR code initiative was one of several measures announced for the handloom sector during the celebrations. Pochampally’s weavers are also set to get a Design Resource Centre, envisioned as an innovation hub where traditional weaving can meet contemporary design and changing market trends.
An MoU was signed between United Way Hyderabad and the Handlooms and Textiles Department of Yadadri Bhuvanagiri district for cooperation in developing the design sector in Pochampally. The centre, which will be supported by United Way Hyderabad under the mentorship of Padma Shri awardee Chintakindi Mallesham, will provide weavers with contemporary design inputs, trend forecasts, archives of traditional patterns and institutional market linkages. Designers and other human resources, along with software and hardware support, will be provided for the centre. It will be located within the district to ensure easier access for local weavers.
The initiative will also look at what happens before and at the loom. Training programmes have been proposed in design marking, dyeing and double ikat, along with loom and jacquard training and natural dyeing. For weavers with physical disabilities, training on Modha pedal machines and provision of the machines are planned. Eye health camps will also be conducted for the weaving community.
The BriefWire