26 Amazon Prime Perks You Might Not Be Using (2026)

Prime Video is also included with your membership. There are some killer originals, like Fallout and The Boys, in addition to other movies and shows. You can also stream sports on Prime Video, including NFL Thursday Night Football and select MMA fights. Purchased as a stand-alone subscription, Prime Video costs $9 per month. Note that, sadly, these plans include commercials. If you're a Prime member and you want to go ad-free, it'll cost another $5 per month. Prime Day I’d be remiss to gloss over Amazon’s members-only event, Prime Day. The semi-annual “holiday” has outperformed both Black Friday and Cyber Monday in years past, but not every Prime Day deal is actually a bargain. The WIRED Reviews team always covers the event to make good deals easier to find—our coverage is unique because we only write about deals on products we have personally tested and can verify are great buys, rather than flooding our roundups with questionable third-party brands. This year, Prime Day will take place June 23 through 26, and we anticipate a secondary Prime Day event kicking off in the fall. Our team will cover the best-of-the-best deals throughout the event. Exclusive Deals Even outside of Prime Day, Amazon Prime members are eligible for special members-only discounts. You might be able to knock off a few bucks from your portable charger purchase, use a coupon on household essentials, or find lower prices on new Amazon devices. Individual discounts vary, but we see these sorts of promotions pretty frequently—and, as with Prime Day, not all of them are good. Early-Access Lightning Deals Both during and outside of special events like Prime Day, Black Friday, and Cyber Monday, Prime members get early access to select Lightning Deals. You'll be able to shop 30 minutes before other customers. Whether Lightning Deals are worth your money is another discussion entirely, but it's a perk worth checking out. Amazon Day Delivery Overwhelmed by the sheer number of boxes at your door? (Honestly, as a product reviewer, I feel that.) Amazon Day delivery lets you schedule all of your deliveries to arrive on a certain day of the week. Rather than dealing with a box or two at a time on multiple days, you can get one package with all of your orders on whatever day you prefer. If you use Amazon Day delivery, you aren't locked in. That means if you're ordering something you need quickly, you can still opt for the fastest shipping method. Amazon Day delivery is a good way to cut back on all that extra cardboard (and your carbon footprint). No-Rush Rewards If you don't need your order to arrive right away, sometimes at checkout you'll see the option for free No-Rush Shipping. You might get a free digital credit to use on things like ebooks or digital games, or you might get an instant discount off your order. (You can't choose which of the two you'll get.) Be aware that sometimes rewards expire after a certain duration. Alexa+ Prime members get free access to Alexa+, which is the newest version of Amazon's voice assistant. It uses generative AI and will cost $20 per month for non-Prime members when it leaves Early Access. According to Amazon, you'll be able to talk naturally, phrase requests however you'd like, receive tailored recommendations based on your preferences, create bedtime stories, and more. Grubhub+ Amazon Prime members get free access to Grubhub+, which includes free delivery on some delivery orders, plus an assortment of Prime-exclusive discounts at a selection of restaurants throughout the year. Amazon Fresh, Whole Foods, and Amazon Grocery Amazon Fresh lets you order groceries via Amazon and get them delivered to your door. It's not available in all areas, but it is a different way to shop if you're trying to avoid in-person trips. You also get a selection of products from Whole Foods available through Amazon Fresh. If you're shopping at Whole Foods in person, you can scan the smartphone app to get an extra 10 percent off storewide sales and make use of other member discounts available throughout the year. There's a separate Amazon Grocery subscription that costs $10 a month or $99 a year. If you have SNAP or EBT benefits, you can get 50 percent off the monthly plan. This subscription gets you unlimited free grocery delivery on orders over $25 or more from Whole Foods Market, Amazon Fresh, and some local retailers. Amazon Family is a great way to share benefits among multiple people who live together. You can share membership perks with up to two adults, four teens (ages 13 to 17, who were added prior to April 2025, or after January 1, 2026, where available), and four children. Parents can use this benefit to approve teens' orders or set up parental controls on kids' content. These perks only extend to people who live at the same residence. Amazon First Reads Each month, Prime members can benefit from Amazon First Reads. You'll get at least one Kindle book from the selection for free. Nonmembers can get their two books for $2