Published: June 4, 2026 β’ 8:05 AM IST Β· Updated: June 4, 2026 β’ 2:02 PM ISTBy TheBriefWire Editorial Team
Key points
Before we get into it, here's a quick distinction worth making.
A press conference is meant to be a two-way street - one where the journalists ask questions, talents answer them, and the conversation unfolds in real time.
A press event, on the other hand, is largely a showcase, with the media present mainly to cover what's happening.
So the problem here is: More and more film promotions today seem to blur that line.
Events are being packaged as press conferences, but the actual interaction that defines a conference is being missed.