I attended a film press conference where the press never got to speak

Key points

• Before we get into it, here's a quick distinction worth making.
• A press conference is meant to be a two-way street - one where the journalists ask questions, talents answer them, and the conversation unfolds in real time.
• A press event, on the other hand, is largely a showcase, with the media present mainly to cover what's happening.
• So the problem here is: More and more film promotions today seem to blur that line.
• Events are being packaged as press conferences, but the actual interaction that defines a conference is being missed.