Published: June 4, 2026 β’ 10:46 AM IST Β· Updated: June 4, 2026 β’ 2:01 PM ISTBy TheBriefWire Editorial Team
Key points
At a time when artificial intelligence (AI) is reshaping several sectors, including journalism, a key question that industry leaders are grappling with is how to harness the benefits of AI without undermining human creativity.
The issue was at the heart of the discussion at the St Petersburg International Economic Forum (SPIEF) 2026, with experts, including India Today Group Vice-Chairperson and Executive Editor-in-Chief Kalli Purie, outlining how a balance between AI and human intervention is the need of the hour.
Speaking at the session 'The Limits of AI in the Media', Purie underscored the need for ethical safeguards, fact-checking and human judgment.
The key distinction, Purie said, was that newsrooms apply moderation and calibration, while algorithms do not.
Meanwhile, Purie's fellow panellist Maria Zakharova, director of the press department of the Russian Foreign Ministry, underscored that AI should remain a tool that supports human abilities rather than replacing...