PhonePe Set To Move Beyond Payments With PulsePro Launch | India Today Impact Feature
Impact Feature: PhonePe is moving beyond payments with the launch of PulsePro, an enterprise intelligence platform that uses aggregated and anonymised transaction data to help
Impact Feature: PhonePe is moving beyond payments with the launch of PulsePro, an enterprise intelligence platform that uses aggregated and anonymised transaction data to help businesses understand India's markets at a hyperlocal level. From identifying high-potential expansion markets to tracking consumer spending patterns across regions and categories, PulsePro aims to turn real transaction behaviour into actionable business insights. In this conversation, Karthik Raghupathy, Head of Strategy at PhonePe, explains how the platform evolved from PhonePe Pulse and why data driven decision making could play a bigger role in India's growth story.
Watch the full interview to learn how PulsePro works, who it's built for, and how PhonePe is transforming payments data into market intelligence. Subscribe to India Today for NEW VIDEOS EVERY DAY and make sure to enable Push Notifications so you'll never miss a new video. All you need to do is PRESS THE BELL ICON next to the Subscribe button!
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