Meta is trying to sell AI agents to businesses in latest effort to diversify away from

Key points

• Meta's effort to push beyond and to make money from artificial intelligence is now targeting the red-hot market of AI agents.
• The company said Wednesday that a new Meta Business Agent feature can be used across apps like WhatsApp, Messenger and Instagram to respond to customer inquiries, recommend products and book appointments.
• It will be included in a business-focused subscription tier for Meta One, which the company introduced last week as a way to package premium services for creators and companies.
• Meta also said at the time that it would begin testing subscription services for its Meta AI app and website.
• "Today, I want to introduce Meta Business Agent, giving every business, of any size, an agent to talk to customers and help run your operation," Meta CEO Mark Zuckerberg said in prepared remarks for a company event in London on Wednesday.