What do UK watchdog’s new rules on Google AI results mean for publishers?

Key points

• The UK’s competition watchdog has ordered Google to change how it uses publishers’ content in its AI-powered search results, in a move that will have global ramifications.
• The Competition and Markets Authority (CMA) is using powers that allow it to set bespoke rules for major tech firms that it deems to have “strategic market status”.
• Google, the world’s largest search engine, is one of those companies.
• What has the CMA announced?
• The CMA has imposed a set of “conduct requirements” on Google, which the tech firm must adhere to.