'100% pure'? Stop misleading products' sale, FSSAI tells Dabur
Published 4 August 2026 ยท india
Dabur India has been instructed by the FSSAI to halt the sale of items claiming to be '100% pure.' This decision stems from a violation
Dabur India has been instructed by the FSSAI to halt the sale of items claiming to be '100% pure.' This decision stems from a violation of food regulations deemed misleading to consumers. The FSSAI identified unauthorized organic claims on various products. Despite Dabur's assertion that its labels meet regulatory standards, the company will eliminate '100%' references from its marketing efforts.
Published: August 5, 2026 โข 4:16 AM IST ยท Updated: August 5, 2026 โข 4:32 AM ISTBy TheBriefWire Editorial Team
Key points
Dabur India has been instructed by the FSSAI to halt the sale of items claiming to be '100% pure.' This decision stems from a violation of food regulations deemed misleading to consumers.
The FSSAI identified unauthorized organic claims on various products.
Despite Dabur's assertion that its labels meet regulatory standards, the company will eliminate '100%' references from its marketing efforts.