BMW’s in-car Spider-Man ad is villain behavior
With great power comes great responsibility… to not justify in the name of movie promotions. | Image: BMW / Sony Pictures When a premium car
With great power comes great responsibility… to not justify in the name of movie promotions. | Image: BMW / Sony Pictures When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard.
That's exactly what's happening to many BMW owners, however, who are being shown banner for Spider-man: Brand New Day on their Control Display upon starting the vehicle.
In a statement to The Autopian, BMW confirmed that the are definitely real, serving as part of "a broader brand partnership" with the new Marvel movie. BMW's
own announcement also confirms that the are running from July 27th until August 10th, and reveals how widespread they are … Read the full story at The Verge.
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