How an OpenAI influencer trip backfired
The brand trip is a right of passage for influencers. It's a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid
The brand trip is a right of passage for influencers. It's a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid vacation, often with luxurious freebies and activities.
Trips can also spur hard feelings from uninvited influencers, trigger criticism from the public, and project a certain frivolousness. Usually it is fast fashion companies or beauty brands flying out influencers with the goal of flooding social media with.
This time, it was a major AI company. Over the weekend, several influencers began posting about OpenAI's "first ever brand trip," which appears to have
taken place outside of N … Read the full story at The Verge.
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