Published: June 3, 2026 โข 7:10 PM IST ยท Updated: June 3, 2026 โข 9:49 PM ISTBy TheBriefWire Editorial Team
Key points
During Meta's most recent earnings call, Mark Zuckerberg hinted that the company had big plans for AI agents.
Now, we're seeing the first part of those plans come to fruition.
At the company's Conversations event in London, Meta introduced AI agent tools for businesses that rely on WhatsApp, Instagram and Messenger.
Officially called the "Meta Business Agent," the new tool will allow business owners to delegate many of their everyday tasks, including interacting with customers and booking appointments.
Meta says that the business agent will have the ability to "close sales" and recommend products, though human business owners are able to jump into interactions at any point.