Walmart completes its acquisition of TV company Vibe.co
In Brief Walmart announced on Tuesday that it has completed its acquisition of self-service streaming TV platform Vibe.co. The acquisition, which was first announced in
In Brief Walmart announced on Tuesday that it has completed its acquisition of self-service streaming TV platform Vibe.co. The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, the retailer’s connected TV platform. The Wall Street Journal previously reported that Walmart was paying $1.4 billion for the acquisition.
Vibe.co’s platform enables small- and medium-sized brands to launch streaming TV campaigns across publishers. By combining Vibe.co’s platform with Walmart Connect, Walmart is expanding its connected TV business and gaining new ways to reach customers. “Vibe has built an
exceptional platform that makes streaming TV simple and accessible for businesses of all sizes,” said Ryan Mayward, GM and Senior Vice President of Walmart Connect, in a press release. “Together, we’ll build on that foundation to help connect with
customers more seamlessly across streaming, shopping and the broader commerce journey while making more measurable, effective and accessible.” Walmart made its last major acquisition in 2024 when it purchased TV maker Vizio for $2.3 billion to strengthen its business.
The BriefWire