Meta’s AI agent for WhatsApp Business is now available globally

Key points

• For years, WhatsApp has been a communication layer for businesses of all sizes around the world.
• Meta is now infusing AI into that layer in a bid to turn WhatsApp into a viable piece of workflow software for small and medium businesses.
• The company on Wednesday said it is making its customer support AI bot, now known as Meta Business Agent, available globally within WhatsApp.
• The launch comes as Meta has spent nearly two years testing AI agents in WhatsApp Business for customer support in countries like India and Mexico.
• Image Credits: Meta Image Credits:Meta Meta said the AI agent can answer customer questions, recommend products, book appointments, qualify sales leads, and reroute queries to a person if needed.