Amazon will show AI product images when you search for some reason

Key points

• In what may be one of the more questionable uses of AI to date, Amazon announced on Wednesday that it will display AI-generated images of products within its shopping app based on users’ search queries.
• That’s right — a retailer where people shop for real-world products thinks that displaying fake photos will “help” consumers better find what they’re looking for.
• Here’s how Amazon says in a blog post that the feature will work.
• Customers may have something in mind but don’t know the right term to describe it in a way that returns useful results.
• (The examples Amazon gives are things like “cowl neck” for a style of shirts or “rattan” for furniture.) Image Credits:Amazon When someone enters a search query, they’ll be shown a variety of AI-generated product images below their autocomplete suggestions.