The Real Story Behind the 2018 Google Walkout
In 2018, Claire Stapleton was living in New York, raising a young child, and working at Google as a marketing manager. In October of that
In 2018, Claire Stapleton was living in New York, raising a young child, and working at Google as a marketing manager. In October of that year, upset with how the company had handled sexual harassment claims, she helped organize what became known as the Women's Walkout. In this new excerpt from her book Donât Be Evil, she explains how one Google Group helped start it all. On the Saturday after I started the womens-walk Google Group, I sprang awake at 6 and opened my laptop, stealing time before my son Malcolm stirred. My inbox was dotted with the usual weekend emails from my manager, Marion. We were in the middle of a big push involving Article 13, a piece of EU legislation that would hold platforms liable for user-Âgenerated content. Iâd strenuously avoided learning the ins and outs of this particular bit of lobbyist infighting. But the drumbeat went on. â#SaveYourInternet!â we screeched from our Twitter and Instagram accounts, multiple times a day, with slick branded graphics.
It was supposedly âtop urgency,â despite being both inside baseball and counter to every brand goal weâd set for the year. Iâd been at YouTube long enough to know the truth: If Google wanted this law overturned so badly, Article 13 was probably good for the world. The company didnât want limits on growth, accountability, or liability; it wanted a frictionless, consequence-Âfree internet and the endless consolidation of power that came with it. I couldnât absorb Marionâs Saturday to-Âdo list. My mind was consumed by the Womenâs Walk. I refreshed the tab where Iâd set up the new Google Group. An avalanche of names had joinedâ only a handful I knew. Most were strangers, and yet their presence felt like a new kind of belonging. I wasnât overthinking anything; I was just writing, sending, doing. The energy was right there, primed. I typed an emailâfrom my own account, my name fully attached, come what may.
From: Claire Stapleton Sat, Oct 27, 2018 at 6:46 am To: womens-Âwalk *rolls up sleeves* welcome to ground zero of the google womenâs walkout / a day without women (naming/branding tbd). couple of open Qâs for the group (200 of us and counting!) as we start to formulate the statement of purpose and next steps what do you hope this collective action accomplishes (could be what we express/communicate to leadership, could be an action leadership agrees to take, could be a more existential cultural change we set into motion)? put another way why are you here? thoughts on when we should do it? mindful of giving us enough time to make this as global, inclusive, and big as we can while also capitalizing on the rage-Âbuzz-Âmomentum we have flowing right now. thereâs also the US midterms (a week from Tuesday) to consider. please forward to friends whoâd be interested in getting involved.
