As screens shrink, Tamil entertainment finds new ways to tell stories

Key points

• From television serials that once dominated living-room screens with daily episodes and never-ending plot twists across years, entertainment is evolving and being repackaged into bite-sized, two-minute episodes.
• In an age of shrinking attention spans and mobile-first viewing habits, storytelling is adapting to suit the taste of viewers who consume stories one swipe at a time.
• KadhaiShorts, a micro drama platform launched recently, aims to bring vertical storytelling packaged into snackable two-minute episodic content to the Tamil audience across the world.
• With about 100 originals in production, the platform currently houses a specially curated lineup of Tamil ‘Kutti Series’, spread across six intriguing genres, and plans to soon launch shows across Telugu, Kannada, Hindi, Malayalam, and Bengali.
• KadhaiShorts marked Maran Group’s entry into new-gen entertainment.