Published: June 3, 2026 • 5:52 PM IST · Updated: June 3, 2026 • 7:09 PM ISTBy TheBriefWire Editorial Team
Key points
From television serials that once dominated living-room screens with daily episodes and never-ending plot twists across years, entertainment is evolving and being repackaged into bite-sized, two-minute episodes.
In an age of shrinking attention spans and mobile-first viewing habits, storytelling is adapting to suit the taste of viewers who consume stories one swipe at a time.
KadhaiShorts, a micro drama platform launched recently, aims to bring vertical storytelling packaged into snackable two-minute episodic content to the Tamil audience across the world.
With about 100 originals in production, the platform currently houses a specially curated lineup of Tamil ‘Kutti Series’, spread across six intriguing genres, and plans to soon launch shows across Telugu, Kannada, Hindi, Malayalam, and Bengali.
KadhaiShorts marked Maran Group’s entry into new-gen entertainment.