Marketing stunt or âextraordinaryâ transfer? Ravenna fans ride wave of the Ronaldinho Effect | TheBriefWire
Marketing stunt or âextraordinaryâ transfer? Ravenna fans ride wave of the Ronaldinho Effect
Published 1 August 2026 ¡ sports
Brazil legendâs decision to play in Serie C at 46 has divided fans â but the man who arranged the deal has high hopes On
Brazil legendâs decision to play in Serie C at 46 has divided fans â but the man who arranged the deal has high hopes On a scorching summer afternoon in Ravenna, a city far better known for its fifth-century Byzantine mosaics and Danteâs tomb than for footballing glory, eyes are peeled in the historic centre for one of world footballâs most recognisable figures â a man who featured in the World Cup final half-time show alongside Madonna and Ronaldo: Ronaldo de Assis Moreira, better known as Ronaldinho.
âWe havenât seen him yet,â four Ravenna supporters sitting at a cafe say with dry irony as they flip through La Gazzetta dello Sport, Italyâs
famous pink sports daily. They are undeniably sceptical, viewing the signing as a purely commercial operation, yet deep down they still harbour the dream of
seeing the 2005 Ballon dâOr and 2002 World Cup winner wear their yellow and red shirt. Continue reading...
Published: August 1, 2026 ⢠12:30 PM IST ¡ Updated: August 1, 2026 ⢠1:08 PM ISTBy TheBriefWire Editorial Team
Key points
Brazil legendâs decision to play in Serie C at 46 has divided fans â but the man who arranged the deal has high hopes On a scorching summer afternoon in Ravenna, a city far better known for its fifth-century Byzantine mosaics and Danteâs tomb than for footballing glory, eyes are peeled in the historic centre for one of world footballâs most recognisable figures â a man who featured in the World Cup final half-time show alongside Madonna and Ronaldo: Ronaldo de Assis Moreira, better known as Ronaldinho.
âWe havenât seen him yet,â four Ravenna supporters sitting at a cafe say with dry irony as they flip through La Gazzetta dello Sport, Italyâs famous pink sports daily.
They are undeniably sceptical, viewing the signing as a purely commercial operation, yet deep down they still harbour the dream of seeing the 2005 Ballon dâOr and 2002 World Cup winner wear their yellow...
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