FIFA scraps World Cup investment plan after global backlash | TheBriefWire
FIFA scraps World Cup investment plan after global backlash
Published 1 August 2026 · sports
FIFA has abandoned plans to sell a minority stake in the commercial rights of the FIFA World Cup following strong opposition from football federations around
FIFA has abandoned plans to sell a minority stake in the commercial rights of the FIFA World Cup following strong opposition from football federations around the world. FIFA President Gianni Infantino said the proposal would not move forward after it became clear the project had created divisions among member associations and regional confederations.
The plan had faced criticism from organizations including UEFA and other continental football bodies, raising concerns over the future commercial direction of world football. This
report examines why the proposal was withdrawn, the resistance from football's governing bodies, and what the decision could mean for FIFA and the future of
the World Cup. Find us on Check our website Check out our Instagram page Download AJE Mobile App
Published: August 1, 2026 • 7:09 AM IST · Updated: August 1, 2026 • 9:12 AM ISTBy TheBriefWire Editorial Team
Key points· Video
FIFA has abandoned plans to sell a minority stake in the commercial rights of the FIFA World Cup following strong opposition from football federations around the world.
FIFA President Gianni Infantino said the proposal would not move forward after it became clear the project had created divisions among member associations and regional confederations.
The plan had faced criticism from organizations including UEFA and other continental football bodies, raising concerns over the future commercial direction of world football.
This report examines why the proposal was withdrawn, the resistance from football's governing bodies, and what the decision could mean for FIFA and the future of the World Cup.
Find us on Check our website Check out our Instagram page Download AJE Mobile App
The BriefWire