Instagram's recommendation algorithm will penalize 'unoriginal' photo and carousel posts

Key points

• Meta is once again going after revamping Instagram's recommendation algorithm to boost original content and penalize accounts that lift posts from others.
• The company is updating its guidelines to prioritize "original content" for photo and carousel posts on Instagram.
• With the change, accounts that reshare photos or carousels without "material" edits could see their reach throttled.
• "If your account primarily posts unoriginal reels, photos, or carousels you didn't create or edit in a material way, your account may not be seen in recommendations to new audiences," Meta explains in a blog post.
• The changes are Meta's latest attempt to go after "aggregator" accounts and others who primarily post content originally shared by others.