‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s
Ben Cohen says his ice cream company has been silenced by corporate ownership – and a boycott of Magnum brands could force a sale Ben
Ben Cohen says his ice cream company has been silenced by corporate ownership – and a boycott of Magnum brands could force a sale Ben & Jerry’s ice cream in the tub is still great, but the brand’s newest chocolate-covered ice cream bar on a stick?
“It ain’t the same,” Ben Cohen, the company co-founder, told the Guardian. Sure, the chocolate coating is still thick enough, but the ice cream itself
is “kinda fluffy”, Cohen said – an insult in the ice cream world that suggests extra air was added to cut costs. Continue reading...
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