The profit motive has strangled sports. Now Fifa is putting soccer up for sale | Dave Schilling
Gianni Infantinoâs plan for a Fifa subsidiary is odious â but itâs hard to feel surprised Just when you thought global soccer couldnât get more
Gianni Infantinoâs plan for a Fifa subsidiary is odious â but itâs hard to feel surprised Just when you thought global soccer couldnât get more odiously capitalistic, Gianni Infantino said: âHold my beerâ (as long as that beer youâre holding is a Michelob Ultra, one of the official sponsors of the 2026 World Cup).
The World Cup, one of the largest and most prestigious sporting competitions on the planet, is for sale. Infantino, the president of the soccer governing body Fifa, is the architect of a plan to sell up to 20% of a new subsidiary that would administer tournaments such as the World Cup and Club World Cup.
The subsidiary, which would oversee Fifaâs commercial activities, would be called âFifa Forward Enterprisesâ. If I see the word âforwardâ in a corporate initiative, I assume itâs either a diversity program thatâll get dropped after a couple years, a training video on how to exit a building during an emergency evacuation, or a blatant cash grab.
Take a guess which one I think this is. Continue reading...
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