Premium takes priority in ecommerce carts
Amazon and Flipkart are among online retailers prioritising value growth over volume during festive season sales this year, with sellers placing significantly higher orders for
Amazon and Flipkart are among online retailers prioritising value growth over volume during festive season sales this year, with sellers placing significantly higher orders for premium products, while inventory buildup in the mass-market segment remains lower or muted, said industry executives.Despite a softer volume outlook in mass categories, premiumisation and recent price increases have lifted the value of festive inventory orders by 15-25%
The BriefWire