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India's political class has discovered a new battleground: Gen Z. From Parliament debates filled with trending slang to Instagram reels, political messaging is being redesigned
India's political class has discovered a new battleground: Gen Z. From Parliament debates filled with trending slang to Instagram reels, political messaging is being redesigned for India's youngest voters. The nationwide protests over the NEET paper leak have demonstrated the growing political influence of young Indians, forcing every major party to rethink how it communicates. Has Prime Minister Narendra Modi already cracked the Gen Z code?
Is Rahul Gandhi's new language helping him connect with young voters? Or are politicians simply trying too hard to appear relevant? As India's largest generation prepares to shape future elections, the battle for the youth vote has officially begun. About NDTV (English news channel) NDTV is India's Most-Trusted News Broadcaster with the latest updates in news, sports, entertainment and much more from within India and around the world.
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