How Wimbledon Ditched British Royalty For Bollywood Beats To Rule India’s $130 BN Sports Market
Wimbledon is rewriting its India strategy with Bollywood reels, regional-language content and a unique kulfi collaboration. As global sporting giants embrace Indian culture, the world’s
Wimbledon is rewriting its India strategy with Bollywood reels, regional-language content and a unique kulfi collaboration. As global sporting giants embrace Indian culture, the world’s oldest Grand Slam is chasing the country’s booming sports audience. About NDTV (English news channel) NDTV is India's Most-Trusted News Broadcaster with the latest updates in news, sports, entertainment and much more from within India and around the world. Watch big political debates, exclusive entertainment interviews, news bulletins, current affairs, talk shows and tech reviews with our 24x7 news live streams, packed with credible information across all platforms: TV, Internet and Mobile. For Latest Videos, click here To watch NDTV 24x7's premium shows listed together for your easy access, click here For Ground Reports and Analysis from NDTV's reporters and anchors of day's top news stories, click here For News in Shorts, click here Like us on Join NDTV on Telegram Messenger NDTV NDTV India () Download NDTV Mobile Apps
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