IPLās value soars past $20bn to rival NFL as one of world sportās biggest brands | TheBriefWire
IPLās value soars past $20bn to rival NFL as one of world sportās biggest brands
Published 29 July 2026 Ā· sports
Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier Leagueās value has surged to an
Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier Leagueās value has surged to an estimated $20.6bn (Ā£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the investment bank Houlihan Lokey.
The T20 competitionās value rose 10.3% over the past year, underlining its position as one of the worldās most valuable sports brands, it said. āOn
a per-match basis, only the NFL ranks ahead of the IPL globally,ā it added. Continue reading...
Published: July 29, 2026 ā¢ 3:32 PM IST Ā· Updated: July 29, 2026 ā¢ 4:09 PM ISTBy TheBriefWire Editorial Team
Key points
Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier Leagueās value has surged to an estimated $20.6bn (Ā£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the investment bank Houlihan Lokey.
The T20 competitionās value rose 10.3% over the past year, underlining its position as one of the worldās most valuable sports brands, it said.
āOn a per-match basis, only the NFL ranks ahead of the IPL globally,ā it added.
The BriefWire