Cable TV body withdraws case on TV ratings policy
Synopsis The All India Digital Cable Federation withdrew its petition challenging the Centre's Television Ratings Policy. This action followed a Kerala High Court interim order
Synopsis The All India Digital Cable Federation withdrew its petition challenging the Centre's Television Ratings Policy. This action followed a Kerala High Court interim order upholding the government's decision.
The policy excludes landing-page viewership from television audience measurement. This withdrawal clears the path for the resumption of television ratings. However, BARC awaits registration under
the new policy framework.
The BriefWire