Amazon's four-day Prime Day event starts June 23, as shoppers battle inflation
Key points
- Amazon's annual Prime Day event is scheduled to last four days β June 23 through June 26 β for a second straight year.
- Launched in 2015, Prime Day is Amazon's effort at creating a holiday season-like shopping event in the middle of the year.
- It's also served as a way for Amazon to secure new members for its $139-a-year loyalty program, and to promote its own products and services.
- Jamil Ghani, Amazon's vice president of Prime, said in an interview that the company opted to keep the extended timeframe after observing Prime members browsing and purchasing items throughout the entire four-day period last year.
- The company will offer limited-time deals and new discounts each day to entice shoppers to participate in more than one day of the event, Ghani added.
Quick Summary
Amazon's annual Prime Day event is scheduled to last four days β June 23 through June 26 β for a second straight year. Launched in
Why It Matters
This development is important because it may impact public opinion, policy decisions, and future developments related to Amazon's four-day Prime Day event starts June 23, as shopper.
Key Takeaways
- Amazon's annual Prime Day event is scheduled to last four days β June 23 through June 26 β for a second straight year.
- Launched in 2015, Prime Day is Amazon's effort at creating a holiday season-like shopping event in the middle of the year.
- It's also served as a way for Amazon to secure new members for its $139-a-year loyalty program, and to promote its own products and services.
- Jamil Ghani, Amazon's vice president of Prime, said in an interview that the company opted to keep the extended timeframe after observing Prime members browsing and purchasing items throughout the entire four-day period last year.
- The company will offer limited-time deals and new discounts each day to entice shoppers to participate in more than one day of the event, Ghani added.
π Source: CNBC
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