Fifa accused of âselling the soul of footballâ over $20bn plan to sell World Cup commercial rights | TheBriefWire
Fifa accused of âselling the soul of footballâ over $20bn plan to sell World Cup commercial rights
Published 28 July 2026 ¡ sports
World governing body set to raise millions from venture Uefa hits out at proposal and could take legal action Fifa has announced plans to sell
World governing body set to raise millions from venture Uefa hits out at proposal and could take legal action Fifa has announced plans to sell the commercial rights to its tournaments, including the World Cup, to private investors in a controversial move that triggered an immediate backlash from Uefa and leading European clubs. Uefa released a strongly-worded statement accusing Fifa of âattempting to sell the soul of footballâ and is believed to be considering its legal position, while sources at numerous elite clubs were highly critical of the proposal in private. Continue reading...
Published: July 28, 2026 ⢠9:47 PM IST ¡ Updated: July 28, 2026 ⢠10:38 PM ISTBy TheBriefWire Editorial Team
Key points
World governing body set to raise millions from venture Uefa hits out at proposal and could take legal action Fifa has announced plans to sell the commercial rights to its tournaments, including the World Cup, to private investors in a controversial move that triggered an immediate backlash from Uefa and leading European clubs.
Uefa released a strongly-worded statement accusing Fifa of âattempting to sell the soul of footballâ and is believed to be considering its legal position, while sources at numerous elite clubs were highly critical of the proposal in private.
The BriefWire