OYO's British upgrade gets Sunday Hotels' view
Synopsis PRISM, OYO's parent company, is expanding its premium hospitality business in the United Kingdom. Forty new hotels are being added under its Sunday Hotels
Synopsis PRISM, OYO's parent company, is expanding its premium hospitality business in the United Kingdom. Forty new hotels are being added under its Sunday Hotels and Belvilla brands.
This expansion aims to strengthen PRISM's presence in key international markets. The company is repositioning legacy assets into higher-end hospitality offerings. PRISM is preparing for
a public listing and diversifying revenue streams.
The BriefWire