Cottage pie and glass of red, anyone? Britons shun salad despite heat in āreverse comfort eatingā | TheBriefWire
Cottage pie and glass of red, anyone? Britons shun salad despite heat in āreverse comfort eatingā
Published 28 July 2026 Ā· india
Nostalgic foods like toad-in-the-hole also in demand at Waitrose as people pivot towards familiarity amid climatic and political upheaval Forget a crisp salad and glass
Enervated Britons are seemingly more likely to crave a rich cottage pie and a robust red in heatwaves. In a trend termed āreverse comfort eatingā, Waitroseās cottage pie sales have soared 110% in the last month and South African red wine is up 68% compared with the same period last year.
The surprise spike in demand for winter comfort foods also includes retro chicken, bacon and leek pie (up 41%), chicken korma (up 67%) and chicken and ham gratin (68%).
Enervated Britons are seemingly more likely to crave a rich cottage pie and a robust red in heatwaves.
In a trend termed āreverse comfort eatingā, Waitroseās cottage pie sales have soared 110% in the last month and South African red wine is up 68% compared with the same period last year.
The surprise spike in demand for winter comfort foods also includes retro chicken, bacon and leek pie (up 41%), chicken korma (up 67%) and chicken and ham gratin (68%).
The BriefWire