Coca-Cola India set to enter zero-caffeine market | TheBriefWire
Coca-Cola India set to enter zero-caffeine market
Published 28 July 2026 ยท india
Synopsis Coca-Cola India is preparing to launch Coke Zero-Sugar Zero-Caffeine with local manufacturing, marking a new phase in the cola wars as demand for healthier
Synopsis Coca-Cola India is preparing to launch Coke Zero-Sugar Zero-Caffeine with local manufacturing, marking a new phase in the cola wars as demand for healthier beverages rises. The move comes amid rapid growth in low- and no-sugar drinks, heightened consumer focus on wellness and labelling, and intensifying competition from rival brands.
Published: July 28, 2026 โข 7:35 AM IST ยท Updated: July 28, 2026 โข 8:36 AM ISTBy TheBriefWire Editorial Team
Key points
Synopsis Coca-Cola India is preparing to launch Coke Zero-Sugar Zero-Caffeine with local manufacturing, marking a new phase in the cola wars as demand for healthier beverages rises.
The move comes amid rapid growth in low- and no-sugar drinks, heightened consumer focus on wellness and labelling, and intensifying competition from rival brands.