Cracker Barrel CEO to step down after overseeing logo backlash last year | TheBriefWire
Cracker Barrel CEO to step down after overseeing logo backlash last year
Published 27 July 2026 Ā· world
Julie Masino faced criticism as restaurant chain was called āwokeā and āsoullessā after unveiling modernized logo Cracker Barrelās CEO, Julie Masino, is stepping down, the
Julie Masino faced criticism as restaurant chain was called āwokeā and āsoullessā after unveiling modernized logo Cracker Barrelās CEO, Julie Masino, is stepping down, the restaurant announced on Monday, nearly a year after the company was swept into a political maelstrom over proposed modernizations to its branding.
Critics on social media denounced the Tennessee-based rustic restaurant chain as āwokeā as well as āsterile and soullessā after it unveiled an updated logo that removed Uncle Herschel, the overall-clad man leaning against a barrel in the restaurantās original logo, last August.
Donald Trump weighed in on the updates soon after, posting: āWTF is wrong with Cracker Barrel?!ā and demanding on social media that the company āadmit
Published: July 27, 2026 ā¢ 10:58 PM IST Ā· Updated: July 27, 2026 ā¢ 11:38 PM ISTBy TheBriefWire Editorial Team
Key points
Julie Masino faced criticism as restaurant chain was called āwokeā and āsoullessā after unveiling modernized logo Cracker Barrelās CEO, Julie Masino, is stepping down, the restaurant announced on Monday, nearly a year after the company was swept into a political maelstrom over proposed modernizations to its branding.
Critics on social media denounced the Tennessee-based rustic restaurant chain as āwokeā as well as āsterile and soullessā after it unveiled an updated logo that removed Uncle Herschel, the overall-clad man leaning against a barrel in the restaurantās original logo, last August.
Donald Trump weighed in on the updates soon after, posting: āWTF is wrong with Cracker Barrel?!ā and demanding on social media that the company āadmit a mistakeā.
The BriefWire