Burnham is master of his message for now. But he should know this: media foes will offer no respite | Tom Baldwin | TheBriefWire
Burnham is master of his message for now. But he should know this: media foes will offer no respite | Tom Baldwin
Published 27 July 2026 Ā· world
While the new PMās slick social media operation can help him bypass the hostile press that devoured Starmer, he will still need friends in the
While the new PMās slick social media operation can help him bypass the hostile press that devoured Starmer, he will still need friends in the fourth estate Andy Burnham has been in politics long enough to know that the largely friendly media coverage heās received so far would turn hostile once he was inside Downing Street.
And, within hours of becoming prime minister, some familiar predators were circling as they tried to decide whether to attack him for being too leftwing, too insubstantial or simply offering more of the same. The Mail accused him of embarking on an unfunded āspending spreeā, the Sun highlighted a series of āembarrassingā and āhumiliatingā moments that marred his first days in office, while the Telegraph declared he stood for nothing except āgimmicksā and ārehashing failed ideasā.
Much of this, of course, goes with the territory of being a Labour leader. Continue reading...
Published: July 27, 2026 ā¢ 12:30 PM IST Ā· Updated: July 27, 2026 ā¢ 1:09 PM ISTBy TheBriefWire Editorial Team
Key points
While the new PMās slick social media operation can help him bypass the hostile press that devoured Starmer, he will still need friends in the fourth estate Andy Burnham has been in politics long enough to know that the largely friendly media coverage heās received so far would turn hostile once he was inside Downing Street.
And, within hours of becoming prime minister, some familiar predators were circling as they tried to decide whether to attack him for being too leftwing, too insubstantial or simply offering more of the same.
The Mail accused him of embarking on an unfunded āspending spreeā, the Sun highlighted a series of āembarrassingā and āhumiliatingā moments that marred his first days in office, while the Telegraph declared he stood for nothing except āgimmicksā and ārehashing failed ideasā.
Much of this, of course, goes with the territory of being a Labour leader.
The BriefWire