Why Van Leeuwen Is Betting Big on Full Fat Ice Cream
Van Leeuwen Ice Cream began 18 years ago in New York City with just one used truck. Now it's grown into a national brand with
Van Leeuwen Ice Cream began 18 years ago in New York City with just one used truck. Now it's grown into a national brand with 110 company-owned stores, grocery distribution across the US and plans for international expansion.
Founder and Chief Executive Officer Ben Van Leeuwen discusses the company’s growth, the role of outside capital, rising ingredient costs, product development and the challenge of maintaining quality as the business scales. Van Leeuwen’s Path From a Single Ice Cream Truck to a Dessert Giant The CEO of the company swears by premium ingredients, no weird additives and ignoring the latest food fads.
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