How Women Are Emerging As The Pillar That Holds Up Punjab Govt's De-Addiction Campaign
How Women Are Emerging As The Pillar That Holds Up Punjab Govt's De-Addiction Campaign Published By, Last Updated: July 25, 2026, 16:07 IST Punjab government's
How Women Are Emerging As The Pillar That Holds Up Punjab Govt's De-Addiction Campaign Published By, Last Updated: July 25, 2026, 16:07 IST Punjab government's de-addiction campaign runs with a crucial role being played by women. They have emerged as the main driver of the fight against addiction. Rapid Read Punjab's woman have emerged as the backbone of the government's effort for de-addiction in the state. (Image source: X/ @ramanmann1974) Women are emerging as key drivers in Punjab’s campaign against drug abuse, ‘Yudh Nashean Virudh’, with families increasingly stepping in to support treatment and recovery, according to the Bhagwant Mann-led Punjab government. Officials and participants at an awareness programme in Punjab’s Moga pointed to the role played by mothers, wives, and sisters in identifying addiction early on. Women in the family take on the role of encouraging treatment and supporting long-term recovery, they said. The initiative is part of the Bhagwant Mann government’s wider push to tackle substance abuse across the state. Drug addiction often hits families hard, triggering financial stress, emotional strain and, in many cases, domestic conflict. Officials said families are now recognising addiction as an illness and are playing a more active role in recovery by motivating patients and preventing relapse.
Women, in particular, are emerging as the backbone of this effort, the press release issued by the Government said. They apparently act as caregivers and counsellors within households and are also encouraging others in their communities to seek help. These experiences were shared at an event titled “Menace of Substance Abuse – Uncovering the Burden on Women" held at SFC College, Jalalabad. Recovering patients and their family members spoke about their journeys and the role of family support in rebuilding lives. Ludhiana resident Ragini Kaur said, “My husband was a drug addict since before our marriage. But I only came to know about it once we started living together. We had lost all hope when someone guided us to take him to a drug-de-addiction and rehab centre. And that helped. Today he is completely sober. After my husband became free of drug addiction, we also helped my mama’s son undergo a de-addiction course at the same place. He too has recovered successfully." Balwinder Kaur from Moga shared a similar experience. “Addiction had broken our family emotionally and financially. Counselling taught us that recovery is a journey in which the whole family plays a role.
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