‘Televising our revolution’: India’s Gen Z flips Modi’s social media game
For 12 years, Modi and his party have dominated Indian social media. Now, youth are using the same platforms against him. New Delhi, India
For 12 years, Modi and his party have dominated Indian social media. Now, youth are using the same platforms against him. New Delhi, India — She darted through a sprinting crowd, running from a cloud of tear gas just above her head. Her eyes stung so badly she could barely see, yet she filmed the chaos on her phone. “I saw policemen brutally beating up unarmed girls and peaceful children,” said Avanshika Singh, who has been turning up for student protests that shut down the national capital, demanding the education minister’s resignation. On her return home, the 18-year-old put together a rough cut from the chaos and captioned it on The march to the Indian parliament on July 20 against serial examination paper leaks brought the nation’s capital to a standstill as tens of thousands of protesters occupied central roads leading to the country’s corridors of power. More than 100 students were injured in a crackdown by police, operating under the direct instructions of Prime Minister Narendra Modi’s government. But since then, Indian internet has turned into a relentless reel of police excesses: shaky smartphone footage, rapid-fire edits pulsing to hip-hop tracks, and a tidal wave of memes and expletives. “This is the only thing anyone is talking about. If nothing, we are televising our revolution,” Singh, a teenager, told Al Jazeera, standing amid a sea of protesters choking Parliament Street on Wednesday. “The entire country today feels the sting of batons and tear gas with us.” Twelve years ago, Modi rode to power and pioneered in many ways, leveraging social media platforms to reach the masses. Today, Gen Z is flipping his Hindu majoritarian party’s dominance on social platforms, weaponising against it the very tools the Bharatiya Janata Party has long relied on. “Hating Modi is cool on the internet now, after years of criminalising dissent,” she said, before bursting into slogans: “Uncle Modi, go back, go back.” Evidence of police excess After the July 20 demonstrations against the government’s handling of paper leaks, the police denied all the protesters’ allegations and media reports of excess force in the crackdown. But by then, social media was flooded with evidence, recorded by the protesting students.
A New Delhi police officer thrusting a baton on a female protester’s back; usage — potentially by a paramilitary force that was deployed alongside the police — of lethal pellet guns, for the first time in the national capital; a mother crying and pleading with dozens of police officials; another officer slapping and chasing unarmed students; police officers wearing Meta glasses; law enforcement agents planting a damaged car outside a protest strip; and footage where an officer casually trips the students running from tear gas. No sight escapes the cameras at the Jantar Mantar protest strip, where thousands of protesters keep recording round the clock. The visuals from July 20 have prompted protests across India, in cities like Mumbai, Bengaluru, Patna, Lucknow and Aizawl. The Cockroach Janta Party, a political pressure group that has been leading the students’ protest, has said the demonstrations would continue “peacefully” until three demands are met. They want Dharmendra Pradhan, the education minister, to resign; for the Modi government to assure that no criminal cases would be pursued against protesters; and for compensation of about $105,000 for families of students who died by suicide due to exam paper leaks and cancellations. Niharika Soni, a 19-year-old, stood among the thousands-strong crowd that occupied Parliament Street on Wednesday, distributing water bottles to protesters. She did not take part in the July 20 march and did not care much about it either. Then, the visuals appeared on her feed. “My mother and I cried for two hours, watching the videos together at home,” she said, adding that her mother has been a staunch supporter of PM Modi. “We hugged each other and come here every day now,” she added, now holding her mother’s hands, as part of a human chain, ready to confront government forces if attacked. ‘Leaking any responsibility’ It is also a meme fest on the Indian internet. Protesters pose, mock and tease police personnel stationed near the protest site. Some offer flowers to them while reminding them that the officers only offered baton hits. A stroll through the protest site and nearby roads is like scrolling an Instagram feed: posters and graffiti now line central New Delhi.
