Published: May 31, 2026 ⹠9:35 PM IST · Updated: June 1, 2026 ⹠2:46 AM ISTBy TheBriefWire Editorial Team
Key points
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If youâre into EVs or sports cars, then you surely saw the kerfuffle over Ferrariâs first all-electric car, the Luce.
The reaction was swift and biting for the five-seater EV designed by Apple veteran Jony Ive and priced at close to $650,000. Ferrari fans expressed horror, critics compared it to the far cheaper Nissan Leaf, memes were made, and even one car designer (Lucidâs Derek Jenkins) threw some shade.
Senior reporter Sean OâKane asked a different question as the great Ferrari Luce debate blew up the internet: Who is the Luce for?
Published May 31, 2026.
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Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part. To get
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This development is important because it may impact public opinion, policy decisions, and future developments related to TechCrunch Mobility: It doesnât matter that people hate the.
Key Takeaways
Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part.
To get this in your inbox, sign up here for free â just click TechCrunch Mobility!
If youâre into EVs or sports cars, then you surely saw the kerfuffle over Ferrariâs first all-electric car, the Luce.
The reaction was swift and biting for the five-seater EV designed by Apple veteran Jony Ive and priced at close to $650,000.
Ferrari fans expressed horror, critics compared it to the far cheaper Nissan Leaf, memes were made, and even one car designer (Lucidâs Derek Jenkins) threw some shade.