BCCI hikes reserve price for title rights by 15%
Synopsis The BCCI has significantly raised its reserve prices for title and associate sponsorship rights. New bids are now invited for these valuable commercial properties
Synopsis The BCCI has significantly raised its reserve prices for title and associate sponsorship rights. New bids are now invited for these valuable commercial properties.
The title sponsorship cycle runs until March 2028, covering many international matches. This move aligns with other BCCI commercial deals due for renewal. The board
seeks to maximize revenue from its key sporting assets.
The BriefWire