From bikinis to cat bowls: how museum gift stores became the place to shop
Key points
- First it came for bookshops.
- Then your favourite coffee shop.
- Now there is a new frontier when it comes to upping your merch game: museums.
- Instead of art print postcards and coffee table books, you are now more likely to find everything from slogan T-shirts to coffee mugs when you âexit through the gift shopâ, as museums look to merch-maxx in order to boost revenue Rather than an exit point, this new wave of merchandising is quickly turning museum gift shops into a desirable entry point.
- Curated edits spanning fashion to homeware mean people are now beginning to treat them as a stand-alone shopping destination, marking a shift from cultural institution to cultural retailer.
Quick Summary
First it came for bookshops. Then your favourite coffee shop. Now there is a new frontier when it comes to upping your merch game: museums
Why It Matters
This development is important because it may impact public opinion, policy decisions, and future developments related to From bikinis to cat bowls: how museum gift stores became the.
Key Takeaways
- First it came for bookshops.
- Then your favourite coffee shop.
- Now there is a new frontier when it comes to upping your merch game: museums.
- Instead of art print postcards and coffee table books, you are now more likely to find everything from slogan T-shirts to coffee mugs when you âexit through the gift shopâ, as museums look to merch-maxx in order to boost revenue Rather than an exit point, this new wave of merchandising is quickly turning museum gift shops into a desirable entry point.
- Curated edits spanning fashion to homeware mean people are now beginning to treat them as a stand-alone shopping destination, marking a shift from cultural institution to cultural retailer.
đ Source: The Guardian
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