Why Americans Are Buying Less Groceries
Americans are buying less groceries; unit sales were flat most of 2025 and declined about 2% year over year in most months since February 2026
Americans are buying less groceries; unit sales were flat most of 2025 and declined about 2% year over year in most months since February 2026, according to data from Bain & Company and NielsenIQ shared exclusively with CNBC. CNBC’s Brandon Gomez has the details on what that means for retailers as this trend is likely to continue unless other financial pressures ease.
Credits Produced and Edited by: Natalie Rice Reporting by: Brandon Gomez Animation: Jason Reginato, Emily Park Senior Director of Video: Lindsey Jacobson Additional Footage: Getty Images » Subscribe to CNBC » Subscribe to CNBC TV About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered.
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