All the EVs that were discontinued or killed off in the U.S. this year
The Honda Prologue, you may have heard, is officially dead — a decision the company confirmed to TechCrunch, removing the last all-electric vehicle from the
The Honda Prologue, you may have heard, is officially dead — a decision the company confirmed to TechCrunch, removing the last all-electric vehicle from the automaker’s U.S. portfolio. The Prologue’s departure signals more than Honda’s EV backpedaling. It also illustrates a broader EV industry retreat from the U.S. market (in stark contrast to the rest of the world). The demise of the Honda Prologue got us thinking: What other EVs have left the U.S., and why? The end of the $7,500 federal tax credit had an outsized effect on EV sales in the United States. But there are other reasons behind the winnowing choices, including tariffs, changing consumer tastes, costs, company priorities, and regulatory action. According to data published in July by Kelley Blue Book and Cox Automotive, 247,226 EVs were sold in the second quarter or about 5.8% of the total market. While EV sales grew between the first and second quarters of 2026, they are still down from the same period last year (and before that tax credit ended in fall 2025). Still Americans are still buying EVs, and there are new EVs entering the U.S. market — the Rivian R2 is one example. And there are signs of a slow recovery. Fourth quarter 2025 sales were 36% lower than the same period in 2024. This year that gap has narrowed, albeit still below sales figures from the previous year. For example, EV sales in Q2 were 20.5% lower than the same period in 2025. Even with a recovery underway, automakers are pulling the plug on many EV modes. Here are those ones that have left or are leaving. TechCrunch will periodically update this list of EVs that have left, or are leaving, the U.S. market in 2026. Afeela prototype at the 2026 CES event in Las Vegas. Image Credits:Bridget Bennett/Bloomberg / Getty Images Ah, Afeela we never even knew ya. The Afeela got its start as the Vision S, a prototype announced by Sony in 2020 at the Consumer Electronics and that ended up being one of the big, surprising reveals of the annual tech trade show.
Honda entered the picture in 2022 when the two Japanese conglomerates announced a joint venture; they showed off an Afeela-branded prototype the following year. In the months and years that followed, there was constant barrage of updates about the Afeela, which seemed to be everywhere, and yet nowhere. It was even displayed at TechCrunch Disrupt one year. The Afeela, despite the marketing blitz, never made it into production. In March 2026, the joint venture gave up on the two Afeela-branded EVs. The move followed Honda’s decision, announced just a two weeks before, to cancel three EVs planned for the U.S. market. Honda (and Acura!) Honda 0 SUV Image Credits:Honda It was just a couple of years ago that Honda declared its EV ambitions with its O Series, including a mid-sized SUV prototype that debuted at the CES 2025 tech trade show and its futuristic Saloon and Space-Hub concepts the year before. The SUV, which was slated for production at Honda’s “EV Hub” factory in Ohio, was supposed to debut in North America in the first half of 2026. Honda stopped development of the Acura RDX, Honda O sedan and SUV in March 2026 as part of a major overhaul of the company’s EV plans. The company blamed U.S. tariffs and Chinese competition for the decision. There was also chatter at the time that Honda was planning to stop production of the Prologue, but there was no official announcement until July 16 when CarBuzz was the first to report that the Prologue program was ending. TechCrunch confirmed with Honda that the Prologue was going out of production. The death of the Series 0 is difficult to measure since it never went into production. The Prologue represented more grounded goals than the O Series, and one that actually went into production and sold to U.S. consumers. The Prologue was a product of a partnership with General Motors — it is built at GM’s Ramos Assembly Plant in Mexico — and closely related to the Chevrolet Blazer EV. And it did OK for awhile, selling roughly 33,000 units in 2024 and 39,000 in 2025, before the tax credit ended and sales went into a free fall.
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