Xbox hires game industry analyst Matthew Ball to lead strategy | The BriefWire
Xbox hires game industry analyst Matthew Ball to lead strategy
Published on 5/20/2026, 4:03:21 PM
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Microsoft has recruited game industry analyst Matthew Ball as Xbox chief strategy officer.
Ball publishes an annual state of video gaming report, which is a popular read across the game industry, and he’s “widely respected across gaming, media, and technology,” according to Xbox CEO Asha Sharma.
Sharma announced Ball is joining Microsoft in a memo to Xbox employees this morning, seen by The Verge.
She described Ball as a “longtime gamer,” who has held strategy and leadership roles at Illumination, Amazon Studios, Otter Media, and Accenture Strategy.
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