UK launches ‘Great British Summer Savings’ to ease family costs

Key points

• Families to benefit from reduced VAT to help lower costs at theme parks, theatres, zoos, and museums.
• The British government has launched a scheme aimed at helping families reduce the cost of children’s meals and summer activities, including visits to theme parks, theatres and museums.
• From June 25 to September 1, 2026, VAT will be temporarily reduced to help lower the cost of days out and boost customer numbers for struggling businesses, according to a government statement released on Thursday.
• The initiative, dubbed the “Great British Summer Savings” scheme, is intended to ease pressure on household budgets while supporting the leisure and hospitality sectors.
• Children aged five to 15 will also be able to travel free on local bus services throughout August.